Like everything else, over the years insurance
sector has
undergone a paradigm shift and a metamorphosis from its original avatar. Today,
technology has bridged the gap between an insurance company and the insured via
digital revolution where online aggregators have made the insurance sector more
transparent, accessible and easy to understand. But the march of technology
will not end here. As there are continued advancements in this field, it is but
obvious that the insurance sector too will be impacted by changing technology
and its demands. This blog explores that aspect.
The first and foremost impact which is already manifesting
itself is the digital revolution which has led insurance companies to interact
and deal directly with their customers, rather than go down the
traditional route of interfacing via middlemen. The emergence of online aggregators is already proof of that fact. Thanks to technology, insurance
business is now more accessible and it is convenient to buy a policy at just
the click of a button. What’s more is that the prospective customer has the
advantage of comparing the pros and cons of each policy along with sizing up
which premiums are low and suit his budget the best.
The other most impactful change is that insurers are now
offering mobile applications which are helpful in reporting claims and accessing
information. For example if a car is involved in an accident, the car owner can
now immediately transmit the accident picture live, thereby speeding up the
process of filing the claim in a big way. This could well be a common scenario,
for the future.
Thanks to major advances in software and hardware, insurance companies are now witnessing a major surge in data collection that is
translating into higher business returns. For instance, the process of
underwriting, which depends on individual risk assessment which sets the
premium pricing is impacted in a big way. Now, customer data is providing
actionable insights resulting in improving the customer experience.
One of the most interesting trends unfolding itself in the
insurance sector is probably the rewriting of some traditional insurance methods.
Take the concept of self-driven cars.The question is when cars are in a
futuristic scenario where most of the functioning is based on software that
works on certain formulae and algorithms, if something goes wrong who will be
held responsible? Will the car manufacturer take responsibility or will the
onus rest on the shoulders of the person driving the car? The insurance
industry, software companies and the car manufacturers will have a lot to think
about and consider. The other aspect of auto driven cars is that the number of
accidents and cases of drunken driving will reduce drastically. Severity of
accidents is also expected to reduce in this scenario thereby bringing down
insurance costs. But natural factors like cars being damaged due to floods,
cyclone, earthquakes and other calamities could still be a risk to auto driven
cars. These factors could potentially impact the underwriting business and
usher in technology driven and related changes.
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